Marketing Your Home
Let’s cut through the hype you may be seeing about online marketing of Denver area real estate. Sure, every brokerage worth its salt has a website. And, our website is better than most in presenting our seller listings to showcase them to their greatest potential. And, we’re really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.
(ok, let's be honest... we work with partners who are really good at SEO so that we can focus on real estate!)
However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Zillow or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.
Why tell you this? We want you to learn about the power of “syndication,” and why we spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others.
So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing your Denver area property once we’ve attracted visitors from these other sites.
- We use professional photographers to take professional quality high definition images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
- Our photographers also create 3D virtual walkthroughs of our listings using Matterport technology.
- We’ll work with you to produce the very best marketing approach for your property. Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
- Once a buyer gets to our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it’s going to increase our chances of selling your property to them.